Why we write these
Most studio sites have a blog nobody has posted to since the year the site was built, and the honest reason is that "content" is a chore invented by somebody else. What we write here is smaller than that: a note when we learn something the hard way, when a decision from two years ago turns out to have been the wrong one, or when a piece of work says something a paragraph of sales copy on the services page cannot.
They are short on purpose, and they are about the work rather than about us. If a note reads like something written to fill a gap in a calendar, it does not go up.