What it is
The half of search that is engineering rather than marketing: pages that can be crawled, addresses that do not move, content that is described correctly, and pages that arrive quickly enough to be read.
What you get
- Foundations a crawler can read. One address per page, a sitemap that matches what is published, redirects that go one way, and metadata that is written rather than generated.
- Core Web Vitals that pass. Real measurements on real devices, and the work to fix what they say - which is usually images, fonts and scripts rather than anything exotic.
- Accessibility alongside it. The two overlap far more than people expect: an accessible site is usually a fast one, and the work is often the same afternoon.
- Numbers you can watch. What was measured before, what changed after, and what to look at next.
How it starts
A crawl, a measurement and a look at the search console. You get a list ordered by what is worth doing first, in language that says what each item buys you.